Needs to review the security of your connection before proceeding. Financefeeds.com needs to review the security of your connection before proceeding. “Telegram is known for its strong position regarding free speech protection. That is why it has become the most popular messenger in the crypto community.

Marketing Strategy For Forex Brokerages

It helps you get to know your client well, understand their needs, and not be spread out over everyone looking for ways to make money in the Forex market. Narrowing down the audience, sharpening your communication with it, fine-tuning the product is a painstaking job. However, if this job is well done once, and with good results, it can be scaled to new regions. You can then add new products and new target audiences, expanding your business. We offer a large range of products and services to enhance your business operations. Since its launch in 2007, IC Markets has bridged the gap between retail and institutional clients, by offering a trading solution previously only available to investment banks and high net worth individuals.

Checking If The Site Connection Is Secure

To ensure the most secure and best overall experience on our website we recommend the latest versions of Chrome, Edge, Firefox, or Safari. Internet Explorer will not be supported as of August 17, 2021. IC Markets operates in 200 countries around the world. Its +200,000 active traders take advantage of IC Markets’ competitive pricing, low spreads and ultra-fast https://xcritical.com/ institutional grade trading, totaling USD$1.11 trillion in volume traded . A wide range of tools for investors and traders to flexibly manage risks and profits, such as rollovers, stop-losses, take-profits, the ability to disable strategies at any time, and many more. The possibility to purchase the Copy Trading Platform as a plugin in the UpTrader CRM tool.

Marketing Strategy For Forex Brokerages

In our experience, a common mistake that brokers make is not emphasising their main product, the showpiece of the company. They offer everything at once, thinking that a variety of options is better than having no choice. Nevertheless, if a potential client visits the website and sees a bit of everything, they might enter a state of procrastination, not knowing what to choose. It will be easier for the client if you make the initial choice for them. And then, when they choose you, you can offer them so much more. If you attract experienced traders and expect them to make their own choice, make sure you have a licence, because professionals are well aware of the cost of non-compliance.

Forex Broker Marketing Plan

Even if they do, your profitability will not be as high. At the exchange, there is no leverage, that is, the commission is determined only by the turnover that a client makes on their own funds. It means that given all the costs of buying liquidity, attracting clients, and paying salaries, an exchange can easily become a losing venture. In Forex, in addition to the good commissions, there are other quite legitimate ways of profiting, such as B-book, when trading is done within the company at market prices. With a high margin, it allows for earning good money while remaining a broker with a stellar reputation and excellent conditions.

Marketing Strategy For Forex Brokerages

A procrastinating client equals a lost client. Sometimes copy trading can help them take their first step. A clear rating system, transparent copy trading terms, risk limitation, and instant profit crediting to their account make the service attractive enough for a client to start earning with your company. The only problem to be solved is attracting traders to the service. Good trading conditions, user-friendly interface, and good rewards can help.

Building a network of affiliates who will guide potential traders to your website and boost your trading volume is an excellent way to boost your revenues. The better commissions you offer, the more customers they will direct to your site. Many Forex brokerages run successful affiliate schemes as an important part of their acquisition strategy.

How Does A Forex Broker Increase Their Sales?

In general, all clients like bonuses and promotions, the key here is to use them in moderation. In UpTrader Forex CRM for instance we have all kinds of bonuses, but they are not really popular among our clients. Many traders who are new to the market are understandably concerned about the risk of losing their deposits and struggle to understand how to trade in general.

  • Many Forex brokerages run successful affiliate schemes as an important part of their acquisition strategy.
  • In our experience, a common mistake that brokers make is not emphasising their main product, the showpiece of the company.
  • Its +200,000 active traders take advantage of IC Markets’ competitive pricing, low spreads and ultra-fast institutional grade trading, totaling USD$1.11 trillion in volume traded .
  • To ensure the most secure and best overall experience on our website we recommend the latest versions of Chrome, Edge, Firefox, or Safari.
  • In Forex, in addition to the good commissions, there are other quite legitimate ways of profiting, such as B-book, when trading is done within the company at market prices.
  • A good marketing plan is therefore all-important if you’re in the Forex business and will go a long way towards helping you achieve your financial goals.
  • You can also integrate it into your own CRM tool or terminal and customise the interface as you wish.

You can also integrate it into your own CRM tool or terminal and customise the interface as you wish. UpTrader provides customers with API and full documentation so you can create your own interfaces. The first basic version of the service for MT4 was launched in April 2021. The full version included a large number of functions which were added as the development and testing progressed. As of 2021, UpTrader Copy Trading Platform service was awarded by the prestigious Forex Rating Awards as the fastest-growing service on the market.

Other Ways To Attract Clients

Currently, the team has implemented all the functionality of the project architecture. To ensure the most secure and best overall experience on our website, we recommend the latest versions of Chrome, Edge, Firefox, or Safari. IC Markets is dedicated to innovation, constant improvement, and utilising cutting edge technology for the benefit for our clients.

Marketing Strategy For Forex Brokerages

Some major Forex brokers have jumped on the opportunity of offering investment products through an Investment Platform as a means to attracting new clients. These include copy trading, PAMM and MAM products and are a proven way to boost brokerage revenues. A good marketing plan is therefore all-important if you’re in the Forex business and will go a long way towards helping you achieve your financial goals. If you’re thinking about launching a brokerage, check out our Forex Broker Turnkey or Crypto Broker Turnkey solutions, both of which will reduce any uncertainties to do with setting up your brokerage, including your marketing plan. When a customer chooses you from a variety of other companies, your offer should be obvious to them. What do you consider your number one product, why do you have the best product?

Email Marketing

UpTrader’s clients live in different countries and for many of them free speech means a lot, so they prefer to use Telegram. In the latest months Telegram popularity has been growing among lager groups. In respect How to attract Forex broker traffic with XCritical AMS to that we have made convenient authorization in the UpTrader Forex CRM.” – commented CEO UpTrader Vasily Alexeev. Who knows, maybe a decade from now, we will see the same trend in the crypto exchange market.

Tradersunion.com needs to review the security of your connection before proceeding. In this article, we went over some strategies to increase sales. If you are currently considering what you would like to improve in your brokerage business or if you are thinking about starting your own firm from scratch, contact the UpTrader team.

In UpTrader we often see forex brokers that struggle with sales growth stoppage. This point flows seamlessly from the previous one. There is nothing wrong with narrowing your audience. It allows you to focus on what your team does best.

Ic Markets Unveils New Campaign To Help Traders To Reach New Heights

Welcome bonuses, popular in the Forex market, work great for lead generation. But do you need clients who come for freebies? Will the sales team be able to sell these customers something beyond free bonuses? We believe that bonuses can be used, but they should be distributed carefully. They must not become the primary source for lead generation, because they attract an audience that you might not need. Bonuses for the deposit and accrual of interest on the account balance have proven their value.

IC Markets chose the South African capital to film the advert, in recognition of its success in this market since launching in 2020. The decision to support the South African film industry also follows IC Market’s recent sponsorship of the Rugby World Cup Sevens held in Cape Town.

More From Business Wire

Built by traders for traders, IC Markets is the world’s largest Forex CFD broker dedicated to offering exemptional trading conditions and world class 24/7 service to clients in over 200 countries around the world. There are more than 300 entries alone in CoinMarketCap , the top crypto exchange listing, and many more are waiting to be listed. As of today, the largest exchange by trading volume is Binance. It is followed by exchanges like Coinbase, HitBTC, and, in the third echelon, Kucoin, Bitfinex, and Huobi. The list goes on to include the exchanges without trading volume at all, which, incidentally, looks like a paradox, since one of the CMC listing requirements is trading volume of some sort. So if your exchange was not listed during simpler times, you have to somehow increase the volume, or look for cunning and rather expensive ways to circumvent the requirement.

Comments are disabled